Where/When?

The 5 Main Triggers of Cravings

Think of a trigger as the "On" button for your autopilot. Scientists and habit experts like James Clear (author of Atomic Habits) categorize them into these five areas:

1. Time (Samay)

Certain times of the day become so associated with a habit that they automatically trigger a craving.

2. Location / Environment (Jagah / Mahaul)

Your brain is constantly scanning your surroundings. Certain places become powerfully linked to past rewards.

3. Emotional State (Ehsaas / Jazbaat)

This is the most powerful and complex trigger. We use habits to change how we feel.

4. Other People (Log / Samaaj)

Humans are social creatures. The people around us can trigger our habits, often without us realizing it.

5. Preceding Action (Pehle wala kaam)

One habit often acts as the trigger for the next. This is called "habit stacking."


How to Find YOUR Triggers: A Simple Exercise

You can't fight what you can't see. For the next 3 days, become a "Habit Detective."

Whenever you catch yourself doing a habit you want to change (or even a good one!), quickly ask yourself the "5 Ws" and write it down in a notebook or phone notes. Use this simple table: