Where/When?
The 5 Main Triggers of Cravings
Think of a trigger as the "On" button for your autopilot. Scientists and habit experts like James Clear (author of Atomic Habits) categorize them into these five areas:
1. Time (Samay)
Certain times of the day become so associated with a habit that they automatically trigger a craving.
The Trigger: A specific clock time.
The Craving: "It's 3:00 PM, I need a coffee (or a sweet snack)."
The Habit: You get up and get that coffee/snack.
Other Examples:
Waking up (trigger for checking phone).
Lunch break (trigger for scrolling social media).
6:00 PM (trigger for having a drink).
After dinner (trigger for eating something sweet).
2. Location / Environment (Jagah / Mahaul)
Your brain is constantly scanning your surroundings. Certain places become powerfully linked to past rewards.
The Trigger: Entering a specific place.
The Craving: "I'm sitting on this specific couch, now I want to watch TV/scroll my phone."
The Habit: You turn on the TV or pick up your phone.
Other Examples:
Your car (trigger for smoking a cigarette or turning on loud music).
Your bed (trigger for using the phone, which ruins sleep).
A specific chair at work (trigger for procrastinating).
Passing by a particular bakery or tea stall (trigger for buying something).
3. Emotional State (Ehsaas / Jazbaat)
This is the most powerful and complex trigger. We use habits to change how we feel.
The Trigger: Feeling a certain emotion.
The Craving: "I feel stressed/bored/lonely, I need relief/distraction/comfort."
The Habit: You bite your nails, eat junk food, or open social media.
Common Emotional Triggers & Resulting Habits:
Stress (Tension): Craving for control or relief -> Smoking, drinking, nail-biting, skin-picking.
Boredom (Boredom): Craving for stimulation -> Endless scrolling, snacking, daydreaming.
Loneliness (Tanhai): Craving for connection -> Checking messages, scrolling social media, calling someone randomly.
Feeling Overwhelmed (Abhibhut hona): Craving for escape -> Watching TV, playing video games, procrastinating.
Anxiety (Bechaini): Craving for calm -> Deep breathing (healthy) or substance use (unhealthy).
4. Other People (Log / Samaaj)
Humans are social creatures. The people around us can trigger our habits, often without us realizing it.
The Trigger: Seeing or being with a specific person.
The Craving: "I'm with my old college friends, now I want to drink and smoke like we used to."
The Habit: You join in.
Other Examples:
A colleague who always asks you to get chai (trigger for an unnecessary tea break).
A friend who loves gossip (trigger for indulging in negative talk).
Family members eating junk food in front of the TV (trigger for you to join them).
Seeing an influencer on Instagram with a perfect body (trigger for negative self-talk or a crash diet).
5. Preceding Action (Pehle wala kaam)
One habit often acts as the trigger for the next. This is called "habit stacking."
The Trigger: Finishing one action.
The Craving: "I just finished my meal, now I need a cigarette/dessert."
The Habit: You light up or reach for the sweet.
Other Examples:
Finishing a difficult task at work (trigger for a social media break).
Putting your keys down when you get home (trigger for turning on the TV).
Brushing your teeth at night (trigger for scrolling in bed).
Sitting down to study (trigger for sharpening pencils, cleaning desk, anything but studying!).
How to Find YOUR Triggers: A Simple Exercise
You can't fight what you can't see. For the next 3 days, become a "Habit Detective."
Whenever you catch yourself doing a habit you want to change (or even a good one!), quickly ask yourself the "5 Ws" and write it down in a notebook or phone notes. Use this simple table: